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Social Networking For Businesses - Is It Useful?
from: Deb St. George - Character-References.comIt is impossible to come across an office where any employee does not Facebook or tries to go through My Space while trying to work online. Though, it becomes an altogether different case if access to social networking sites is banned in the office. However, mixing work with pleasure is not a crime. In fact this trend seems to be on a rise in the recent past.
It is interesting to note that most of the business houses are trying to improve their profit rates and generate more clients simply by networking online. The business line has been a bit slow to catch on to the social networking wave. But the good news is that it finally has got a grip on it. And this grip only goes on to become stronger by the day.
Why network online?
There are a number of business oriented social networking sites which allow individuals to connect with each other, exchange business related information and build important contacts for their business. Till now, most of the business houses tried to connect with new clients via frequently used social networking sites.
But upon noticing the new trend, the latest buzz has it that especially dedicated sites to social networking for businesses will be introduced. In fact, several such sites are already launched and being used by business minded individuals. Some of them include LinkedIn, Plaxo and Visible Path. These sites allow individuals to have one-on-one interpersonal communications with one another without allowing the intimate online interaction which most of the regular social networking sites offer.
How do they help?
There are a number of social networking sites which influence lead generation, jobs and cracking of more profitable deals for the business. However, if a business is looking forward to engage their customers online and keep them coming back for more, the best bet would be to create a dedicated social networking site for businesses.
Sites, such as Edmunds.com are considered more appropriate if one wants to discuss the latest launched product in the market rather than discussing it on Facebook or My Space. This is the reason why dedicated social networking sites for businesses are considered more successful as compared to the other regular networking sites.
Being closer to the customer is better. A company or business house which is willing to dedicate part of its time and resources in order to connect with their existing and new customers online is bound to succeed one way or the other. More than half of the world is online today. Thus it is better to try and connect with business associates and clients online rather than spending thousands of dollars on advertisements and other promotional activities to showcase a business.
Social networking sites for businesses also allow the business house to provide a dedicated customer support and information center online. This can be accessed by the customers and the business house as soon as they log in and all they need to do then, is stay connected.
Social Networks Links News
Microsoft launches own 'social network' - GMA News
 RedOrbit | Microsoft launches own 'social network' GMA News Rather, it said So.cl is an “experimental research project using a minimal set of features which help combine search with the social network for the purpose of learning.” It said So.cl takes students' practice of sharing links a step further by ... Microsoft Opens Up Its Social Search Site 'So.cl' Microsoft Joins Social Foray With So.cl Search MS makes search So.cl |
Social Media Tools Reinvent How Business Is Done - Sci-Tech Today
 Sci-Tech Today | Social Media Tools Reinvent How Business Is Done Sci-Tech Today Salesforce.com's Chatter social-networking tools are used by 150000 companies to help access and analyze customer information. Most companies use social networks, blogs and internal social networks and are reaping measurable business benefits. |
Microsoft (NASDAQ:MSFT) Enters in Social Networking; Starts “So.cl” – MSFT ... - PT News
Microsoft (NASDAQ:MSFT) Enters in Social Networking; Starts “So.cl” – MSFT ... PT News Microsoft Corporation (NASDAQ:MSFT) has silently started its own social networking venture that it reported aims to link with social networking and search, while supporting interaction and cooperation. Named So.cl (pronounced “social”), the new network ... |
Small Business and Social Media - Don't Be Late to the Party - ClickZ
 ClickZ | Small Business and Social Media - Don't Be Late to the Party ClickZ Providing answers though video would certainly engage prospects and inspire links and social shares. Except, how would anyone know that his great video content exists? Without a social network in place or advertising budget, it could take this business ... |
Pictually: Simple splash pages for artists, designers and photographers - Shiny Shiny
 Shiny Shiny | Pictually: Simple splash pages for artists, designers and photographers Shiny Shiny By beccacaddy on May 21, 2012 Comments (0) There are a few great services out there if you're looking to create a simple splash page with links to all of your social media profiles and other important bits and pieces, but now Pictually is a simple ... |
Today's media stories from the papers - The Guardian
Today's media stories from the papers The Guardian P12 Facebook - ties to users' identity may support firm's share price. P22 Facebook launch splutters in anticlimax. P23 Facebook may hurt social media offers. P26 Bing gets more sleek and more social. P29 Daily Mail Boris spin chief joins Murdoch. |
Where are Facebook friends? Stock sinks on 2nd day - Sacramento Bee
 ABC News | Where are Facebook friends? Stock sinks on 2nd day Sacramento Bee AP NEW YORK -- Facebook's stock is sinking nearly 7 percent, falling below the $38 IPO price, in the social network's second day of trading as a public company Monday. Investors and technology industry watchers are closely tracking the Menlo Park, ... Facebook stock falls flat in public debut, closes at $38.23 Facebook IPO: as it happened Facebook CEO marries longtime girlfriend |